Morris County NJ SEO Expert Explains The Basics Of It
I started Search Engine Optimization (SEO) on the late 90s when no one knew what it was, and as a trainer I managed to stay above every fitness center in Morris County, I ranked #1 then and I am ranked #1 now, in reality nothing has changed, for me, in terms of ranking, Notwithstanding economic times, I outlived every business in town, they are all gone and a few more on their way.
Why did this happen? Stubborn buisiness owners and delaying strategy on their SEO. However, I don’t want to talk about my achievements, but instead, I’d like to give you and insight of how to start your own strategy with a basic knowledge and a little game plan.
SEO BASICS
Search engine optimization can be somewhat overwhelming subject. There are so many aspects that influence the ranking of your website in the search engines, on top of that SEO tend to use quite some jargon, specially on topics like analytics, technical SEO and word press. I want to make this page understandable for everyone, so let’s start on how google works and crawlability.
How Google Works
Search engines like google follow links, they follow links from one page to another, google consist of a crawler and index and an algorithm. The crawler follows the links on the web. It goes around the internet 24/7 and saves the html version on all web pages, in a gigantic data base call the index. This index is updated if the google crawler comes by your website again and finds new and revised web pages, the new version of this page is saved. Depending on the traffic of your site, and the number of changes you make on your website, crawlers come around more or less often.
For google to know of the existense of your site, the first has to be a link from another site, one that is already in the index to your site. If crawlers follow that link, it will lead to the first crawler session and the first time your site is saved in the index, from then on your website could appear on google search results.
Googles algorithm
The algorithm isn’t static changes. It changes regularly with new updates the factors that determine the ordering and the importance of the different factors change very often, although the algorithm is secret, google does tell us which things are important. I don’t know how important though and I don’t know whether google communicates all factors to us. Testing and experimenting give us a relatively good feel for the important factors and changes in these factors. We incorporate these factors into our SEO strategies for each and every business.
Our Strategy
We want to help you build a game plan based on the semantics that influence your niche, adjusting your business to web researchers looking to purchase your products or services. Let us help you build an audience of motivated prospect who can easily buy your product and put you at the top of Google’s index so everyone looking to do business with company like yours can find you!